BE INSPIRED

BY OUR CLIENT CASES

  • Case TeliaSonera IES - Positioning Optimization

TeliaSonera Integrated Enterprise Services (IES) offers seamless, cost efficient communication services and solutions to B2B customers in the Nordic and Baltic region. Marketing Clinic analyzed IES’ business drivers and their customers’ decision making drivers in order to determine the optimal positioning for the whole organization. As a result of the project IES now has, for the first time, a clearly defined, unified positioning and clear targets with a concrete roadmap to guide the organization to focus on marketing activities that will enable fulfilling customer needs in the target markets.
Read more >

  • Case L’Oréal - Media Review and Continuous Support

L’Oréal is the global leader in the cosmetics market with a turnover in 2006 of over 79MEUR in Finland. L’Oréal uses innovative marketing and high technology product development to continuously offer consumers the best there is to get in the cosmetics and wellbeing industry. In 2005 L’Oréal changed the media agency. At the same time the whole media buying strategy was reworked, and in this process Marketing Clinic was asked to take an active role in the construction of the new media buying and planning process.   The goal of the new strategy was to find efficiency improvements worth 500 000€.
Read more >

  • Case Wärtsilä Corporation - Marketing Planner Tool

Wärtsilä Corporation is a global provider of lifecycle power solutions for the decentralized power generation market and for the marine industry. To bring Wärtsilä’s marketing planning and execution in line with business objectives and sales targets, Marketing Clinic provided the client with a customized version of the Marketing Planner, a web based marketing planning tool designed to aid multimarket and multibrand companies to achieve better control over marketing efficiency and tie marketing planning together with business targets and reports. Using the Marketing Planner, Wärtsilä is now able to align marketing planning with business targets and easily monitor marketing activities and budget usage by business unit, segment or country.
Read more >

  • Case Wärtsilä Power Plants - Marketing Investment Optimization 

Wärtsilä Power Plants, a division of Wärtsilä Corporation, is a leading supplier of power plants for the decentralized power generation market. To support the client’s global business objectives and strategies, Marketing Clinic analyzed and optimized marketing investments and determined an optimal marketing budget level and an ideal marketing mix for the division. As a result of the project, Wärtsilä Power Plants had clear guidelines for a marketing budget level and marketing mix that optimally supports sales targets and strategic focus when planning for the year 2008 and onwards.
Read more >

  • Case Sinebrychoff - Marketing Key Performance Indicator structure 

Oy Sinebrychoff Ab is Finland’s leading manufacturer of beers, ciders, soft drinks and energy drinks. The company’s annual production is approximately 400 million litres. It belongs to the Carlsberg Group. To help Sinebrychoff bring marketing under a common measurement system based on business drivers Marketing Clinic developed a Key Performance Indicator structure that was integrated into the brewery’s financial management system.
Read more >