Media and Events
Articles
- Defining added value for customers and delivering the value throughout the organization
- Work hard to get yourself fired
- Do you create value for your customers?
- 29.4.2011 - Social media, just another media. M&M April 2011. Article in Finnish.
- 7.3.2011 Kraft, J&J top US charts
- 7.3.2011 Tablets take central role
- 7.3.2011 Promotions damage UK brands
- 4.3.2011 US ecommerce sales to surge
- 4.3.2011 Google eyes mobile future
- 4.3.2011 Online overtakes press in Germany
- 3.3.2011 P&G and Colgate to Raise Prices, Marketing Spending in US
- 3.3.2011 Smartphones boom in Japan
- 3.3.2011 Mobile web "too expensive"
- 2.3.2011 Brands sign up for product placement deals in UK
- 2.3.2011 Europe sees digital surge
- 2.3.2011 Brands face a "dilemma"
- 1.3.2011 Traditional media owners start to dominate online
- 1.3.2011 New TVs may change French habits
- 1.3.2011 Brands go green in UK
- 28.2.2011 Facebook fails in UK poll
- 28.2.2011 Web shapes German purchase habits
- 28.2.2011 European consumers downbeat
- 25.2.2011 Unilever finds "purpose"
- 25.2.2011 Ryanair to place ads on boarding passes
- 24.2.2011 E-commerce spending grows 9% in 2010 in US
- 24.2.2011 Mobile ads fall short in Germany
- 23.2.2011 P&G plots digital future
- 23.2.2011 Brands fail on service
- 23.2.2011 Groupon strengthens ties with Mail.Ru as it expands in Russia
- 22.2.2011 Apple, Google square up
- 22.2.2011 Brand "simplicity" is key
- 22.2.2011 Media habits evolve in UK
- 21.2.2011 Food brands face price test
- 21.2.2011 Brand giants get social
- 21.2.2011 App downloads surge in Germany
- 18.2.2011 Mobile habits evolve
- 18.2.2011 Excitement builds brands
- 17.2.2011 US marketing spend to rise
- 16.2.2011 Adspend rises in Germany
- 15.2.2011 Global mobile habits change
- 15.2.2011 Brands plan digital drive
- 14.2.2011 Web shapes German retail habits
- 14.2.2011 Brands ignoring huge audience
- 11.2.2011 Super Bowl breaks US TV records
- 11.2.2011 Brand models must change
- 10.2.2011 US consumers look online
- 10.2.2011 Brands target boomers in US
- 10.2.2011 Smartphones more effective for ad campaigns in US
- 9.2.2011 European shoppers look online
- 8.2.2011 Brands must focus on service
- 8.2.2011 Unilever seeks quality ads
- 7.2.2011 Ecommerce goes social
- 7.2.2011 Marketing structures evolve
- 7.2.2011 US media habits evolve
- 4.2.2011 New mobile trends emerge in UK
- 4.2.2011 German media habits evolve
- 4.2.2011 New TV services gain ground
- 3.2.2011 In-store beats web for shoppers
- 3.2.2011 Major marketers go mobile
- 3.2.2011 Promotions lose favour
- 2.2.2011 TV drives French adspend growth
- 2.2.2011 Facebook Deals reach Europe
- 2.2.2011 Heineken set to be official beer of London 2012
- 1.2.2011 JCDecaux posts strong results
- 1.2.2011 Android to overtake iPhone
- 1.2.2011 The perfect habitat for male shoppers
- 31.1.2011 Yahoo profits rise 86% in 2010 to $1bn
- 31.1.2011 Kindle book sales overtake paperbacks on Amazon
- 31.1.2011 How are consumers interacting with brands in social media?
- 28.1.2011 LinkedIn improves ad targeting
- 28.1.2011 Twitter ad strategy reaps rewards
- 27.1.2011 Online video ads extend reach in US
- 27.1.2011 Bacardi rethinks drinks brands' online strategy
- 26.1.2011 Google confirms Google Offers plans
- 26.1.2011 UK snack brands get recession boost
- 25. 1.2011 Social commerce to surge
- 25.1.2011 New challenger brands emerge
- 25.1.2011 Google faces "social threat"
- 24.1.2011 Super Bowl ad market hots up
- 24.1.2011 Kellogg unveils plan to boost global marketing
- 24.1.2011 Proving social media's ROI
- 21.1.2011 Facebook books $1.86B in advertising
- 21.1.2011 The rise of mobile social media mavens
- 21.1.2011 TV retains "super media" status
- 21.1.2011 Shopper habits shift in Germany
- 20.1.2011 Heineken to launch 'unifying' global ads
- 20.1.2011 Innovation comes to retail
- 20.1.2011 Unilever targets emerging markets
- 20.1.2011 Marketing budgets fall in UK
- 19.1.2011 Global TV revenues rise
- 19.1.2011 Android claims #1 Smartphone platform position in US
- 19.1.2011 Now the Cart Belongs to Daddy in US
- 19.1.2011 Unilever chief to warn over global crisis in food output
- 18.1.2011 Online models must change
- 18.1.2011 Celebrity TV ads fall short
- 18.1.2011 "Mommy bloggers" boost brands
- 17.1.2011 Sponsorship spending to rise
- 17.1.2011 Digital, ROI to shape 2011
- 14.1.2011 Adspend rises in Germany
- 14.1.2011 Global trends test brands
- 14.1.2011 Shoppers desire retail revolution
- 13.1.2011 Product placement boosts brands
- 13.1.2011 Subway, Ford top buzz charts
- 13.1.2011 Mobile habits diverge in US, UK
- 12.1.2011 Best Selling Books of 2010
- 12.1.2011 Adspend rises in France
- 11.1.2011 US ad recovery strengthens
- 11.1.2011 Silver surfers get social in UK
- 11.1.2011 P&G adapts in emerging markets
- 10.1.2011 Cosmetics giants tackle sustainability
- 10.1.2011 Understanding mood and engagement with digital OOH in malls
- 10.1.2011 Facebook revenue set to pass billion-pound-a-year mark
- 7.1.2011 Global media habits evolve
- 7.1.2011 Innovation models change
- 5.1.2011 Goldman investment values Facebook at $50bn
- 5.1.2011 Most consumers in gloomy mood
- 5.1.2011 Major brand owners go green
- 4.1.2011 Longer-term DVR Users Time Shift More
- 4.1.2011 Retail sales rise in France, Germany
- 3.1.2011 Many big brands cut UK adspend
- 3.1.2011 Facebook overtakes Google in US
- 30.12.2010 Brand owners keen on semiotics, emotion
- 29.12.2010 Social networks going global
- 29.12.2010 Consumer habits change in Asia
- 28.12.2010 Mobile adspend to surge
- 28.12.2010 Media agencies turn to neuroscience
- 27.12.2010 Marketers adapt approach after the recession
- 27.12.2010 Brand owners benefit from going digital
- 27.12.2010 Nestlé exploits new trends
- 22.12.2010 Subliminal negativity works
- 22.12.2010 BlackBerry posts record profits on 40% revenue rise
- 22.12.2010 Online ads face tougher US regulation
- 21.12.2010 Young consumers go social in Europe
- 21.12.2010 Google TV endures rocky start
- 21.12.2010 Internet now accounts for 10.5% of all retail sales in UK
- 20.12.2010 Smartphone ownership expands
- 20.12.2010 Knitwear, shower timers lead 2011 green trends in UK
- 20.12.2010 Google maintains US search dominance
- 17.12.2010 Google warned by French watchdog
- 17.12.2010 Twitter penetration hits 8% in US
- 16.12.2010 Mobile key for European Xmas retail
- 16.12.2010 Digital moms turn to mobile, ecommerce
- 16.12.2010 US marketers turn to eBook ads
- 15.12.2010 Carlsberg to expand Russian, Asian reach
- 15.12.2010 Coke, Apple lead WOM charts
- 14.12.2010 Google gains smartphone share in USA
- 14.12.2010 "Big ideas" make a comeback
- 14.12.2010 Simultaneous media use rises in Europe
- 13.10.2010 Adspend rises in Asia Pacific
- 13.12.2010 Social media strategies evolve
- 13.12.2010 Habits change among young consumers
- 10.12.2010 "Mom WOM" offers major benefits for marketers
- 10.12.2010 Apple, Microsoft deliver memorable products in US
- 9.12.2010 Marketers need to catch up with the multi-screen consumer
- 9.12.2010 Newspaper owners put focus on innovation
- 8.12.2010 Internet ads fail to engage US consumers
- 8.12.2010 "New world" challenges luxury brands
- 7.12.2010 Mobile social network use rises
- 7.12.2010 Big brands collaborate to innovate
- 2.12.2010 China set for adspend surge
- 2.12.2010 Brand owners must meet digital "imperative"
- 2.12.2010 Many marketers are neglecting the basics
- 1.12.2010 Brands take new approach to research
- 1.12.2010 Brand loyalty low among smartphone users
- 1.12.2010 Online grocery sales to double in UK
- 30.11.2010 Global advertising recovery strengthens
- 30.11.2010 Marketers need new skills for social age
- 30.11.2010 Shopper habits set to evolve in US
- 26.11.2010 Thrifty US shoppers move "just in time"
- 26.11.2010 GroupM forecasts 7.7% growth for UK adspend in 2010
- 26.11.2010 German consumer confidence rises
- 25.11.2010 Nokia to pay brands to build apps for Ovi store
- 25.11.2010 Heinz adapts approach to marketing spend
- 25.11.2010 A year in media: Billetts looks to 2011 in UK
- 24.11.2010 Big brands prove most resilient in Spain
- 24.11.2010 Spotify in the red as 2009 losses dwarf ad revenue
- 24.11.2010 Facebook dominates SocNet use among young in US
- 23.11.2010 Purchasing power rises in Europe
- 23.11.2010 Adspend key to Reckitt growth plans
- 23.11.2010 "Adaptive marketing" key for brands
- 22.11.2010 TV viewing habits evolving in UK
- 22.11.2010 GroupM to forecast 4% lift in UK ad spend for 2011
- 19.11.2010 Agencies still adapting to digital era
- 19.11.2010 Co-creation gains ground in UK
- 19.11.2010 Vast majority of on-demand TV viewing is catch up
- 18.10.2010 Unilever goes green to boost brand equity
- 18.11.2010 Major brand owners turning to mobile
- 17.11.2010 Simultaneous media use increases in UK
- 17.11.2010 P&G, Mars behind "hottest" brands of 2010
- 17.11.2010 Good deals drive WOM
- 16.11.2010 The influence of celebrities on consumer decision making
- 16.11.2010 Understanding why consumers read print media in UK
- 15.11.2011 Global online population to rise 40% by 2014
- 15.11.2010 M-commerce gaining ground in Europe
- 12.11.2010 Facebook Deals gets massive brand backing
- 12.11.2010 US online retail spending soars to $32.1bn
- 11.11.2010 "Multi-screen" consumers offer opportunities
- 11.11.2010 Brand owners look to shopper marketing
- 10.11.2010 Mobile shipments to hit 1.34bn in 2010
- 10.11.2010 Innovation pioneers enjoy major benefits
- 10.11.2010 Brands central to Adidas growth plans
- 9.11.2010 Marketers must keep pace with media evolution
- 9.11.2010 UK email marketing enjoys 15% rise
- 8.11.2010 Pay-TV subscriptions rise
- 8.11.2010 Global adspend to rise 4.8% in 2010
- 8.11.2010 German retail sales fall sharply
- 5.11.2010 15-second ads reign supreme on US TV
- 5.11.2010 Mobile growth to slow, say researchers
- 4.11.2010 Financial comfort more important with age
- 3.11.2010 Marketers target gamers in US
- 2.11.2010 Ryanair increases profits and passenger numbers
- 2.11.2010 Super Bowl ads sold out three months before the game
- 1.11.2010 Global consumer confidence dips in Q3
- 1.11.2010 Gillette and Gain fuel P&G sales
- 29.10.2010 Quelch: marketing spend set to bounce back
- 29.10.2010 Social media reach hits 90% in Spain
- 28.10.2010 Times websites lose visitors due to paywall in UK
- 28.10.2010 Brands outpace celebrities on social media
- 28.10.2010 German consumers enjoy positive outlook
- 27.10.2010 P&G champions new products
- 27.10.2010 Starbucks rolls out digital media offering in US stores
- 27.10.2010 Consumers pay more for great experience
- 26.10.2010 L'Oréal adapts approach to marketing
- 26.10.2010 Unilever responds to changing US habits
- 25.10.2010 Google TV encounters opposition from US networks
- 25.10.2010 Television advertising rates to rise
- 22.10.2010 Online adspend to rise in France
- 22.10.2010 Coca-Cola seeks to boost brand equity
- 22.10.2010 Global web audience to reach 2bn in 2010
- 21.10.2010 IKEA, L'Oréal boast strong CSR credentials
- 21.10.2010 The recession has changed US consumer behavior
- 20.10.2010 Big brands gear up for 'keyword' court cases
- 20.10.2010 TV advertising most influential in US
- 19.10.2010 Advertising has broad benefits in US
- 19.10.2010 Teen texting jumps 8% in US
- 19.10.2010 Adspend levels rise in Italy
- 18.10.2010 Kit Kat celebrates 75 years of taking a break
- 15.10.2010 Consumer video reviews can match TV ads
- 14.10.2010 Microsoft launches Windows Phone 7 smartphones
- 14.10.2010 Coca-Cola, Apple top teen WOM charts
- 14.10.2010 Motorola plots assault on smartphone market
- 13.10.2010 Mobile internet use rises in France
- 13.10.2010 Global adspend posts double-digit rise
- 13.10.2010 Brand owners target social media insights
- 12.10.2010 Traditional media delivers results in Germany
- 12.10.2010 Digital shoppers crave customization
- 11.10.2010 Major brand owners use data to drive growth
- 11.10.2010 Mobile ads proving successful in Europe
- 8.10.2010 Gadget owners read more magazines, newspapers
- 8.10.2010 European consumers in gloomy mood
- 7.10.2010 Marketers must cut through "social clutter"
- 7.10.2010 Word of mouth proves powerful in UK
- 7.10.2010 Commercials confuse many Americans
- 6.10.2010 Online adspend continues to rise in the UK
- 6.10.2010 Creative plays central role in campaign success
- 5.10.2010 FMCG brands increase online ad expenditure in UK
- 5.10.2010 Major European brands see decline in value
- 5.10.2010 Young consumers keen on mobile commerce
- 4.10.2010 Facebook film tops US box office
- 4.10.2010 German advertisers adapt campaign messages
- 1.10.2010 Outdoor advertising impacts online search in UK
- 30.09.2010 Social media habits reaching a "plateau"
- 29.9.2010 Nokia launches voice-recognition SatNav app on Facebook
- 28.09.2010 Multichannel retail gains ground in Germany
- 27.09.2010 Next-gen billboards to use face-tracking
- 27.09.2010 Many UK shoppers think email marketing is spam
- 27.09.2010 Unilever makes €3,7bn swoop on personal care brands
- 27.9.2010 Nokia aims for 'radical' app store growth
- 27.9.2010 MMA notes rising European mobile web use
- 27.9.2010 Online-only video proving more effective
- 27.9.2010 Android phones market share jumps 42%
- 27.9.2010 Researchers warn on media measurement
- 22.9.2010 Cause marketing proving popular in US
- 22.9.2010 Adspend levels rising rapidly in Australia
- 21.9.2010 Free online content is worth € 100bn
- 21.9.2010 US television market boosted by DVR’s and HD
- 20.9.2010 Advertisers turn to online video in UK
- 20.9.2010 Television viewing habits evolving in Germany
- 20.9.2010 own-label still gaining ground in the US
- 17.9.2010 Innovation suffers during the downturn
- 17.9.2010 Consumer spending rises in France
- 17.9.2010 Best global brands 2010
- 17.9.2010 Carrefour reinvents its approach to marketing
- 16.9.2010 Brands go digital to engage consumers
- 16.9.2010 Google’s new rules under fire in Europe
- 15.9.2010 nestle in review of gold blend “couple” strategy
- 15.9.2010 Major brand owners boost adspend in US
- 15.9.2010 Media sector starts to recover in UK
- 14.9.2010 Philips, Nokia praised for sustainability credentials
- 14.9.2010 The Times circulation falls below 500.000
- 13.9.2010 Integrated approach key for mobile marketing
- 13.9.2010 Children exposed to fewer food ads in Europe
- 13.9.2010 Burger King sold to private equity company
- 10.9.2010 UK advertisers become content creators
- 10.9.2010 Major brand owners respond to new technology
- 9.9.2010 P&G seeks to revolutionize approach to innovation
- 9.9.2010 Google plans to take TV service global
- 9.9.2010 TV viewing habits start to change in France
- 9.9.2010 BP increased adspend due to the problems in Gulf of Mexico
- 8.9.2010 New “value-creation” models key for brands
- 8.9.2010 Consumers remain reticent to spend in UK
- 8.9.2010 Nike takes on Adidas in battle of training apps
- 8.9.2010 Consumer electronics sales surge in Asia
- 7.9.2010 "Trial and error” definding TV viewing habits
- 7.9.2010 Word of mouth most trusted medium in India
- 7.9.2010 Online usage continues to rise in Germany
- 6.9.2010 Shoppers still looking for ways to save money
- 6.9.2010 Mobile web raises in popularity in the UK
- 3.9.2010 Consumer behavior volatile in Russia
- 3.9.2010 The Washington Times to be sold for $1
- 3.9.2010 Premium brands prove worth for Pernod Ricard
- 2.9.2010 Brand owners must build new marketing systems
- 2.9.2010 Nokia, Colgate most trusted brands in India
- 2.9.2010 Strong advertising growth in Sweden
- 2.9.2010 Consumer electronic sales robust in Europe
- 1.9.2010 Teens more receptive to direct mail than their parents
- 1.9.2010 FT's digital readership rises 27% and ad growth returns
- 1.9.2010 Rolling Stones roll dice with monopoly edition
- 1.9.2010 Google’s logo most prominent in the UK
- 1.9.2010 Marketing budgets set to rise in the US
- 31.8.2010 Purchase habits prove slow to change in China
- 31.8.2010 TESCO “drive-through” trial receives lukewarm reception
- 31.8.2010 Research confirms TV viewers are media multitaskers
- 31.8.2010 UK viewers back “annoying” product placement
- 31.8.2010 Negativity grows among Italian consumers
- 30.8.2010 Smartphones and tablet pc find favour with German marketers
- 30.8.2010 Retail giants testing out interactive tools
- 27.8.2010 US shoppers place trust in traditional channels
- 27.8.2010 Outdoor and radio on the rise in US
- 27.8.2010 Video-on-demand proving popular in UK
- 27.8.2010 "Migration" of US shoppers thretens brands
- 27.8.2010 US new home sales in sharp fall
- 27.8.2010 Carrefour aims to revolutionise store formats
- 26.8.2010 Promotions help telecoms brands in UK
- 26.8.2010 European consumer spending to remain flat
- 25.8.2010 Global advertising spend to rise by 3,8% in 2010
- 23.8.2010 Many brand owners failing on pricing policy
- 20.8.2010 Mixing and measuring social media
- 18.8.2010 Do you have the tools for media planning & negotiations and marketing budget allocation?
- 18.8.2010 Advertising spend rising in 2010
- 16.8.2010 Brand owners must focus on analytics, ROI
- 15.8.2010 Co-creation and open innovation key for brands
- 13.8.2010 Ad spend levels up by almost 5% in Italy
- 11.8.2010 TV ads play central role in key European markets
- 11.8.2010 Wom shapes online retail in UK
- 11.8.2010 Social network audience increase in France
- 10.8.2010 Kraft boosts adspend, cuts promotions
- 10.8.2010 CPG firms shift agency payment models in US
- 9.8.2010 First drop in US market research spend
- 6.8.2010 Unilever gains from advertising and innovation
- 6.8.2010 Marketers still stuggle with global campaigns
- 5.8.2010 Colour is important for brands
- 6.8.2010 New data on how women use the net
- 6.8.2010 Procter & Gamble to boost adspend
- 5.8.2010 Marketing budgets set to rise in UK
- 5.8.2010 Chevrolet, Honda top auto brands in China
- 3.8.2010 Retailers must take long-term approach
- 3.8.2010 Mobile tools could boost brand owners
- 2.8.2010 Shoppers favour local brands in Germany
- 28.7.2010 Behavioral economics helping marketers
- 28.7.2010 Tv, online adspend set to rise in Germany
- 28.7.2010 Big ideas prove key in sponsorship success
- 27.7.2010 Retail environment plays unique role in Asia
- 27.7.2010 Brand owners turn to innovative new technology
- 23.7.2010 "Paradigm shift" for US purchase habits
- 23.7.2010 Facebook dominates online display in UK
- 23.7.2010 Mobile commerce at "early stage" in Europe
- 22.7.2010 Green ads falling short in UK
- 22.7.2010 Simultaneous media use rises in UK
- 22.7.2010 Over 90% of product launches fail in India
- 12.7.2010 Amazon takes on grocery giants in UK
- 11.7.2010 US beer drinkers seek emotional connection
- 11.7.2010 Retailers come under scrutiny in Europe
- 10.7.2010 Mobile marketing gains ground in US
- 10.7.2010 Facebook valuable to big brands
- 2.7.2010 Marketers must adapt to new trends in US
- 1.7.2010 Search marketing not integrated in UK
- 30.6.2010 Consumers turn back to brands in US
- 28.6.2010 Television to drive UK adspend growth
- 23.6.2010 Adspend Levels Rise in France
- 23.6.2010 M-Commerce Gains Ground In Europe
- 23.6.2010 Establish Generally Accepted Brand-Valuation Standards
- 20.6.2010 Remember The Pepsi Challenge?
- 20.6.2010 Nike "Ambushes" Official World Cup Sponsors
- 17.6.2010 Ageing Consumers to Reshape French Market
- 17.6.2010 Strong Creative Campaigns Deliver Best Results
- 16.6.2010 French Consumers Boost Spending On Vod
- 16.6.2010 Facebook Valuable to Big Brands
- 14.6.2010 TV Is Still the Driver of Conversation
- 14.6.2010 European Consumers Grow More Confident
- 14.6.2010 Digital Drives Wal-Mart's Global Growth Plan
- 4.6.2010 Advertising To Grow In United Kingdom
- 4.6.2010 Customers Can't Be Your R&D Team
- 3.6.2010 Why Effective Word-Of-Mouth Disrupts Schemas
- 3.6.2010 What Is Double Jeopardy?
- 3.6.2010 Web-Tracking Research Emerging
- 3.6.2010 Half of My Ad Dollars Are Wasted
