Articles
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13.2.2012 - Novelties can prove expensive. Kauppalehti 13/2/2012. Article in Finnish.
Marketers love new launches, but focusing on them may impair base business. Relying on new launches demands great amounts of companies' time, money and energy that would be better spent on organic growth. So says Aki Hirvonen, Manager of Marketing Clinic's B2C business unit.
8.2.2012 - How to improve trade-spend efficiency
For FMCG companies today, the growth in trade promotion investments has been tremendous. But it can be difficult to fully understand how to maximize the efficiency of the trade-spend budget, so that it either increases top line, reduces unnecessary (or inefficiently spent) costs – or both! Follow the link above to download our white-paper on how to yield greater trade-spend ROI.
15.11.2011 - Marketing Clinic Finland divides into B2C and B2B units
From December onwards, Aki Hirvonen will take responsibility of the B2C unit while Christina Harmia will helm the B2B unit. Both are company’s long-standing key senior experts. In addition to her role as CEO for all Marketing Clinic Group, Catharina Stackelberg assumes the position of CEO in Marketing Clinic Finland as Mika Sarimo, Marketing Clinic Finland’s previous Managing Director moves to Fazer Bakeries & Confectionery as Marketing Director. Catharina Stackelberg justifies the divide by company growthtargets.
2.5.2011 - When sales is media. Kauppalehti newspaper 2/5/2011. Article in Finnish.
The mainmedia for an industrial company is often its own sales. Stora Enso is looking for new sales arguments with help of Marketing Clinic.
29.4.2011 - Social media, just another media. M&M newspaper 29.4.2011. Article in Finnish.
Top-notch consultant wrote a book about social media.
21.3.2011 - Operation Market - Marketing Clinic. Finansavisen and Kapital 2011. Article in Norwegian.
Marketing Clinic offers companies optimization of their marketing investments. The key message is that strategy must take into account insight based on facts. The return on marketing investment (i.e the marketing budget) must be analyzed and results must to be tracked and measured.
26.11.2010 - How to grow through marketing? HEKO 7/2010
Catharina Stackelberg is participating in HEKO week event organized by Marketing Economist Organization. Read all article (in Finnish).
28.10.2010 - Konsultti kasvun kätilönä. Optio 17/2010
Marketing Clinic Finland Oy:n toimitusjohtaja Mika Sarimon esittely Opitio-lehdessä 17/2010.
Marketing Clinic Markkinointi&Mainonta lehdessä 17/2010
Marketing Clinic Oy:n CEO:n Catharina Stackelbergin ja Marketing Clinic Finland Oy:n uuden toimitusjohtajan Mika Sarimon haastattelu M&M-lehdessä 17/2010.
Catharina Stackelberg in Mandatum Life magazine 2/2010
Catharina Stackelberg interview in Mandatum Life magazine 2/2010
Article in Finnish.
