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1.9.2011 – Marketing Clinic at B2B Marketing and Sales event in Helsinki

Marketing Clinic was present at the 600Minutes B2B Marketing and Sales event in Helsinki organized by Management Events. Managing director for Marketing Clinic Finland, Mika Sarimo spoke about re-thinking sales and marketing focus in times of uncertainty. In his presentation he highlighted five areas that we at Marketing Clinic believe can ensure your competitiveness:

  • Focus on right customers, offerings and markets
  • Differentiate from competition
  • Create value to customers and end-users
  • Lead sales and marketing operations efficiently
  • Implement change

These themes were also present in our discussions during the day with numerous sales and marketing decision makers from B2B companies.

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