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13.2.2012 - Novelties can prove expensive. Kauppalehti 13/2/2012.

Marketers love new launches, but focusing on them may impair base business. Relying on new launches demands great amounts of companies' time, money and energy that would be better spent on organic growth. So says Aki Hirvonen, Manager of Marketing Clinic's B2C business unit. Read whole article in Finnish.

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