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Marketing Clinic in MAINE May Issue

Bengt Lindström from Marketing Clinic writes about advertizing in his article %u201CMainosta kuluttajille, älä harakoille" in the latest issue of MAINE magazine. According to Lindström, non-functioning advertizing emerges mainly from advertizing itself %u2013 bad quality advertizing is not able to promote sales and commercial objectives. Instead, advertizing in correct volume, time and media is relevant. Read more about advertizing

MAINE-lehti attended to Marketing Clinic Client Seminar 2010 Kasvua! in March and writes about Coca-Cola Zero campaign in the article %u201CCoca-Cola teki lightista äijäjuomaa". In Marketing Clinic's client seminar Catharina Stackelberg talked about the fact that innovations are widely spoken of, but many companies would find more cost efficient way by developing existing services instead of creating new ones. According to Stackelberg, by renovating , company's core essence can be used as leverage in generating organic growth. The Coca-Cola Company adapted this thinking when launching Coca-Cola Zero. Read more about Coca-Cola Zero

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