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Marketing Clinic Norway spoke at ANFO’s seminar on ROMI

Marketing Clinic Norway spoke at ANFO’s (Annonsør Foreningen) seminar on ROMI on May 12th. The full-day seminar was dedicated to how to measure and improve ROI of marketing which is an increasingly “hot topic” in Norway these days. Marketing Clinic shared with the audience the work we have been involved with in Finland with one of our client’s in the Directory Assistance Services business. Our client has over several years approached improving marketing effectiveness and efficiency in a very disciplined and comprehensive way, working with all aspects of marketing from increasing brand equity, through improving the organizational structure and optimizing the marketing mix. It was a very interesting day, and Marketing Clinic was able to assert itself as a key local Norwegian supplier of sales modeling and marketing mix optimization analysis.

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