Articles

13.1.2011 Subway, Ford top buzz charts

Subway, The History Channel and Ford were the brands which generated the most buzz among US consumers last year. Research firm YouGov has released its annual rankingsof the companies and products that consistently attracted high levels of popular interest during the last 12 months. It assessed 1,100 brands in 42 categories, utilising data delivered by thousands of interviews each week. Subway topped the charts on 41.8 points, improving from 43.6 points in the same study published in 2009. One of the sandwich chain's recent initiatives is partnering with Feeding America and NBC's The Biggest Loser on the Pound For Pound Challenge. This will see the company donate a pound of groceries every time participating shoppers shed an equal amount of weight.

"The History Channel, which has embraced mobile marketing through a dedicated iPhone app and establishing a Foursquare presence, claimed second, registering 40.6 points. Ford's accrued an extra 26 points, to 39.3 points, having run various innovative campaigns, such as tapping bloggers to promote the new Fiesta and launching the latest Explorer on Facebook. The automaker's sales jumped 19% in 2010, reaching 1.9m units, as the organisation's recovery from the crisis gained traction.

B.L. 13.1.2011