Articles

14.1.2011 Shoppers desire retail revolution

Consumers in the US and UK want "new ways" to shop which more fully integrate the online and offline worlds, a survey has revealed. Cisco, the technology giant,interviewed 1,000 adults from these marketsto gain an insight into current attitudes and preferences. It found 63% of contributors employ digital channels to identify the lowest prices, and 46% use such mediums to save time. Overall, 26% believed this strategy yields the best product selection, and 25% agreed the highest-quality goods are accessible via the web.

However, traditional word of mouth retains a central role, as 60% of those polled stated friends and family constituted the most important information source when making purchases. Online reviews posted 29%, beating in-store staff on 24%, print media, securing just 19%, and TV, delivering a 10% rating.

B.L. 14.1.2011