Articles

16.2.2011 Adspend rises in Germany

Advertising expenditure levels are continuing to rise in Germany, signalling the market's recovery from the recession. Research firm Nielsen reported thatadspend in the country rose 8.2% year-on-year during January 2011, reaching €1.7bn overall. Television enjoyed a 4.9% expansion, coming in at €625m for the month. Meanwhile, newspapers remained largely flat on €385m, and radio climbed 7% to €94m. Online logged a 41% uptick, hitting €188m, cinema leapt 24% to €6.2m, while outdoor grew 17%, attaining nearly €60m in sales.

B.L. 16.2.2011