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19.1.2011 Android claims #1 Smartphone platform position in US

Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according tothe new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of smartphones running on the Millennial network used the Android platform, while 32% used iOS. The only other smartphone platform with a substantial share was RIM (16%). In addition, six in 10 mobile devices on the Millennial network in December 2010 were smartphones, another 30% were feature phones.

During Q4 2010, Android was the top application platform, earning 55% of total mobile application revenues for the quarter. iOS followed at 39%. Android grew its revenue share 13% quarter-over-quarter. Gaming applications continue to be the leading application category on the Millennial network for two consecutive quarters and accounted for 26% of the application impressions in Q4 2010.

Apple remained the leading device manufacturer on the Millennial network, representing 21% of the Top 15 manufacturers impression share in December 2010.Samsung maintained the number two position in the Top 15 manufacturers for the third consecutive month. HTC claimed the number three position in the Top 15 manufacturers with a 9% growth month-over-month.

B.L. 19.1.2011