Articles

1.12.2010 Online grocery sales to double in UK

Online grocery sales are set to increase rapidly in the UK during the next five years, according to a new forecast. IGD, the research group, suggested the industry's total e-commerce revenues should climb from £4.8bn today, hitting approximately £9.5bn in 2015.As a result, the web could take 5.2% of the UK market by this date, measured against just 3.2% at present. Based on a survey among 1,007 people, the company reported that 7% of consumers now make all their category purchases using the net. Looking forward, 13% of participants intended to follow such a route more frequently in the coming 12 months, rising to 22% regarding 18-34 year olds. By contrast, 9% planned to reduce their activity across the same timeframe.

"Online grocery retailing is already growing at a phenomenal rate and there is still plenty of potential for significant expansion," said Joanne Denney-Finch, chief executive of IGD. "Although online has a small share of the overall grocery market, it will be the fastest growing channel."

B.L. 1.12.2010