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24.1.2011 Super Bowl ad market hots up

Experts have reported strong competition for Super Bowl ad spots, with overall viewership forecast to increase and 30 seconds of airtime costing advertisers up to $3m. Kantar Media research suggests that total ad revenue from the event will reach $200m for the third year in a row, despite the downwards pressure on budgets exerted by the global economic slowdown. Moreover, the total ad time allocated within the Super Bowl broadcast was found to have increased over the course of the last decade. A total of 47 minutes and 50 seconds of 2010's broadcast were given over to promotional messages of some kind, up 18% from 2001. Nielsen figures show the 2010 Super Bowl attracted 106.5m viewers, an all-time high.

B.L. 24.1.2011