Articles

25.2.2011 Ryanair to place ads on boarding passes

Ryanair, the budget airline, is partnering with publisher Ink to create customised ads on home-printed boarding passes, which target fliers based on their travelling routes and location. Ink, the in-flight magazine publisher, is developing a system that will customise advertising for travellers, according to their route and demographic data. The ads will be printed on Ryanair boarding cards and will target destination and departure points. A Ryanair spokesperson said: "Passengers are required to reference their boarding cards on a number of occasions during a trip, providing repeat exposure for advertisers." The revenue from the ads will be used to keep Ryanair airfares low.

B.L. 25.2.2011