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26.11.2010 GroupM forecasts 7.7% growth for UK adspend in 2010

Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011. In its "This Year Next Year" annual UK report today (25 November), the group details a "broad-based and better than expected" ad recovery. It is GroupM’s latest upward revision for the year since it tipped "zero growth" last December.

Notable advertising growth categories in the year to September have been retail (despite half-steam-ahead consumer spending), food, and beauty. Motors, finance and entertainment and media raised investment in line with the market average, favouring certain media. Television has been the biggest benefactor of returning ad spend this year, according to the report, up 14% year on year. There has been robust recovery in outdoor, the internet and national newspapers too, with expected hikes of 13.9%, 9.8% and 6.6% respectively.

B.L. 26.11.2010