Articles

2.9.2010 Strong advertising growth in Sweden

Advertising spend in Sweden grew 9,5% during the second quarter of this year according to IRM. The figure for Jan-Jun ended up at 7,0%. TV-advertising grew 19% during the second quarter and this means tv-spend is above the record year 2008. Internet-advertising grew almost as much (18%) which means that this medium now is 18% of the total spend in the country. The quarter was also good for dailies as well as radio, both showing double digit growth. B.L. 2.9.2010