Articles

7.10.2010 Commercials confuse many Americans

In one sign of advertisers not paying enough attention to creative quality, many Americans at least occasionally get confused by TV commercials, according torecent data from Harris Interactive. Harris data indicates 89% of Americans overall watch TV commercials, and 75% have found a TV commercial confusing at some point. In addition to 75% of Americans having ever found a TV commercial confusing, 21% often do so. However, while just 14% say they never find commercials on television confusing, 55% say they do not find commercials confusing very often, and 11% do not watch commercials on TV.

B.L. 7.10.2010