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Energy Industry: Marketing Process Development
Business Issue
Our client wanted to create a systematic marketing process in order to develop a more customer oriented approach to sales and marketing.
Marketing Clinic Implementation
- Client's current operation model, core challenges within the organization and tasks that marketing needed to perform were assessed
- A marketing process that encompassed both strategic and operational planning, execution, follow-up and business development was built
- The process was furthermore broken down into detailed tasks and integrated into other business processes
Strategic Implications and Business Results
The marketing process enabled our client to establish systematic marketing and consistent brand building which improved our client's marketing competencies and marketing contribution to results.
Client Testimonial
I wanted to bring marketing into the agenda of VR to drive growth. Key questions on my mind was; 1. How to get the consumers/customers at the center of our focus and 2. What should be the structure of our brand portfolio and what should be our value proposition. I assigned Marketing Clinic to do this and I can highly recommend them for all marketing related projects. They are really world-class!
- Mikael Aro, CEO VR
