Success Stories

Heavy Industry: Marketing Competence Development

Business Issue
Our client wanted to increase their marketing competencies and benchmark themselves against world-class marketing organizations.

Marketing Clinic Implementation

• Business critical competence areas were assessed
• Employees within the marketing organization were interviewed and their competence levels were assessed with the help of the MC Competence Assessment Tool
• Competence target levels were set both on an individual and at an organizational level
• A summary was made on areas of strength and development needs and development areas were prioritized
• A competence development program was tailored to the needs of the company
• The development program lasted one year with both pre- and post- module assignments
• Real client business cases were solved during the program in order to take full advantage of the program and accelerate learning

Strategic Implications and Business Results

• The program ensured that competencies were developed within business critical areas
• The overall competence level of the marketing organization increased (which was measured at the end of the program)
• Common, high-standard working practices were developed during the program