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Heavy Industry: Planning and Budgeting Process
Business Issue
Client had an issue with a complicated and time consuming planning and budgeting process with great variation in the quality of plans.
Marketing Clinic Implementation
- First, our client's current planning and budgeting process and tools and templates in use were assessed
- Second, the planning levels and responsibilities within the company were assessed
- A work flow for strategy, operational planning and budgeting was established where the role of different planning levels and the sequence of plans was clarified
- The format and content of plans including instructions for different levels was developed, a uniform budgeting tool was also developed
- Finally, an approval process and a consolidation of plans was conducted
Strategic Implications and Business Results
The development of the planning and budgeting process with related tools and templates resulted in plans and budgets that were easy to consolidate and that supported business objectives and strategies.
Responsibilities were clarified also both planning and the budgeting process were significantly improved both in speed and quality.
Client Testimonial
The Marketing Planner has brought our marketing management to a new level in terms of alignment with strategy and targets but also cost control. The flexibility of Marketing Clinic in tailoring the tool to perfectly suit our needs and the user training provided by Marketing Clinic were key factors in enabling us to take the Marketing Planner into use so quickly and smoothly.
- Mikael Simelius, Vice President Marketing Communication and Branding, Wärtsilä Corporation
