Success Stories
« Back to success stories
IT and Telecom Industry: Marketing Organization
Business Issue
Our client went through a major restructuring of its operations and needed an efficient marketing organization to support the organization in reaching business objectives.
Marketing Clinic Implementation
- Firstly, an assessment of which operations and organization levels needed to be supported by marketing and what were the most critical focus areas for growth s.a. customer segments, offering and geographical areas was conducted
- Key constituents within each business area were also interviewed in order to establish the expectations for marketing
- It was then assessed what strategic and operative tasks marketing should accomplish and what tasks could be centralized and what should be decentralized
- Based on these assessments an organization structure was built with headcount recommendations and specific job descriptions
- Key performance indicators were also defined for each marketing responsibility in order to secure efficient and effective marketing and proper strategy execution
Strategic Implications and Business Results
The new marketing organization model resulted in greater efficiencies and also secured that business critical focus areas received the attention and support they needed for creating growth and sustainable business
Client Testimonial
The Marketing Planner has brought our marketing management to a new level in terms of alignment with strategy and targets but also cost control. The flexibility of Marketing Clinic in tailoring the tool to perfectly suit our needs and the user training provided by Marketing Clinic were key factors in enabling us to take the Marketing Planner into use so quickly and smoothly.
- Mikael Simelius, Vice President Marketing Communication and Branding, Wärtsilä Corporation
