Who We Are
Our Philosophy
Research company? Media agency? Advertising agency? No, we are a strategic marketing management firm, with unique capability to analyze business performance, provide insight and strategy to accelerate growth.We do things differently. All our recommendations are based on thorough understanding of the customer's business and business drivers. Our unique tools and methodologies lay the foundation for fact based decision making.
We believe that leveraging facts and data instead of instinct and judgment delivers "the answers" that increase sales. Gathering data, forming hypotheses, testing the hypotheses, tracking and measuring results does just that.
Everything Communicates. The role of marketing expands beyond one department overseeing advertisement, and rather includes all forms of customer communication (sales, customer service, operations, finance, etc.).
Both strategy and execution are crucial in order to drive business results. Traditionally consultants are good at strategy, but not so great in execution. Ad agencies are good at execution, but usually not so great at strategy. Many companies are good at execution, but not so good at strategy - while others fail at both.
To us, strategy and execution go hand in hand. A clear strategy with a roadmap for implementation helps you to understand where you want your business to go, where you are in relation to that goal, how you will uniquely meet customer needs to get there, and how to communicate those differentiating benefits to your customers.
We have the same perspective on marketing as Sergio Zyman, marketing guru; "The single goal of marketing is to sell more stuff to more people more often at a higher price and more efficiently".
Employee Testimonial
In my role at Marketing Clinic I take great pride in helping functional- and top-management to increase their marketing productivity – and I’m having great fun doing it!
- Morten
