Author: Marketing Clinic

Marketing Clinic

For Erika, every project is a complex puzzle she gets to solve

In the beginning of her studies at the Helsinki University of Technology, Erika Kavén thought she would become a biomechanical engineer designing for example robotic arms. Now, she works as a Management Consultant at Marketing Clinic, helping clients to identify their unique assets and use them to build differentiated brand strategies. Read on, as Erika […]

Marketing Clinic

Navis — repositioning the brand for growth strategy execution

Navis is the number one provider of terminal operating systems globally. While the company name is synonymous with terminal operating systems, Navis has broader ambitions for growth to help its customers improve their productivity. As a part of this growth strategy, Navis has partnered with Marketing Clinic to clarify its vision and reposition its brand […]

Marketing Clinic

Mehiläinen — creating a winning customer marketing strategy

In the spring of 2016, Mehiläinen, a major social and healthcare services provider in Finland, was losing market share. Its customer marketing lacked an integral connection to its business activities, priorities and focus areas. Realizing the need to take action immediately, Mehiläinen sat down with Marketing Clinic to create a business driven marketing strategy — […]