Author: Marketing Clinic

Mehiläinen — creating a winning customer marketing strategy

In the spring of 2016, Mehiläinen, a major social and healthcare services provider in Finland, was losing market share. Its customer marketing lacked an integral connection to its business activities, priorities and focus areas. Realizing the need to take action immediately, Mehiläinen sat down with Marketing Clinic to create a business driven marketing strategy — […]

Marketing Clinic

Marketing Clinic acquires Kopla!

Marketing Clinic continues on its strong growth path with the acquisition of Finnish strategic customer insight agency Kopla. The core competencies of Kopla lie in the new era of customer understanding, which is based on a strong human-centred approach and meaningful collaboration with clients and consumers. Kopla offers services in research and consultancy as well […]

Marketing Clinic

Metso — improving the spare parts business with a compelling end-to-end customer journey

Metso wanted to improve the spare parts business with its customers by enhancing the customer experience over the customer journey. With an aim to provide the best service for its customers, Metso partnered with Marketing Clinic to understand customer expectations and Metso’s current performance as well as to gain a fuller understanding of the customer […]