Author: Mika Rytkönen

CMOs shift their focus towards customer journey innovation and digitalization

The burning question is “How do you get started immediately?” On Thursday the 15th of January, 20 leading Finnish CMOs gathered to discuss ways to best use digitalization and customer journey innovation to capture business growth opportunities. The guest speaker was Ari Aarnihuhta, Vice President of Customer Relations at Veikkaus Oy. The discussion concluded on […]

img: Mika Rytkönen

Are your marketing capabilities upgraded for the digital age?

Most of today’s marketing organisations were established in the pre-digital era. Marketing, sales, product management, brand, communications and customer data are therefore organised as separate functions. These siloes are rather isolated, both mentally and in terms of capability. Digitalization and customer experience management have further complicated matters, necessitating the integration and reorganisation of these functions. […]