Author: Mika Rytkönen

The keys to winning in M&A integrations

M&As provide plenty of opportunities for growth. Companies that successfully create long-term value pay special attention to leveraging commercial assets throughout the whole M&A process, from the initial scan to the post-deal integration.

img: Mika Rytkönen

CMOs shift their focus towards customer journey innovation and digitalization

The burning question is “How do you get started immediately?” On Thursday the 15th of January, 20 leading Finnish CMOs gathered to discuss ways to best use digitalization and customer journey innovation to capture business growth opportunities. The guest speaker was Ari Aarnihuhta, Vice President of Customer Relations at Veikkaus Oy. The discussion concluded on […]