We helped a leading North European construction company build a clear and renewed strategy that gave the company both the tools and goals to achieve a clear, company-wide vision while having a bigger, more far-reaching and more inspirational transformational purpose.
Author: Mika Rytkönen
The burning question is “How do you get started immediately?” On Thursday the 15th of January, 20 leading Finnish CMOs gathered to discuss ways to best use digitalization and customer journey innovation to capture business growth opportunities. The guest speaker was Ari Aarnihuhta, Vice President of Customer Relations at Veikkaus Oy. The discussion concluded on […]
Most of today’s marketing organisations were established in the pre-digital era. Marketing, sales, product management, brand, communications and customer data are therefore organised as separate functions. These siloes are rather isolated, both mentally and in terms of capability. Digitalization and customer experience management have further complicated matters, necessitating the integration and reorganisation of these functions. […]