Blog

Mehiläinen — creating a winning customer marketing strategy

In the spring of 2016, Mehiläinen, a major social and healthcare services provider in Finland, was losing market share. Its customer marketing lacked an integral connection to its business activities, priorities and focus areas. Realizing the need to take action immediately, Mehiläinen sat down with Marketing Clinic to create a business driven marketing strategy — […]

Marketing Clinic

Metso — improving the spare parts business with a compelling end-to-end customer journey

Metso wanted to improve the spare parts business with its customers by enhancing the customer experience over the customer journey. With an aim to provide the best service for its customers, Metso partnered with Marketing Clinic to understand customer expectations and Metso’s current performance as well as to gain a fuller understanding of the customer […]

Marketing Clinic

Crafting a consumer-oriented growth strategy for Fazer Bakeries in Finland

In Finland, Fazer Bakeries create a full line of bakery products for both everyday moments and special occasions. Despite being a market leader, the company saw declining consumption and market share. Its focus had been in increasing efficiency and ensuring sufficient production volumes. A turnaround was critical for returning the business to productive growth. The […]