Metso wanted to improve the spare parts business with its customers by enhancing the customer experience over the customer journey. With an aim to provide the best service for its customers, Metso partnered with Marketing Clinic to understand customer expectations and Metso’s current performance as well as to gain a fuller understanding of the customer […]
In Finland, Fazer Bakeries create a full line of bakery products for both everyday moments and special occasions. Despite being a market leader, the company saw declining consumption and market share. Its focus had been in increasing efficiency and ensuring sufficient production volumes. A turnaround was critical for returning the business to productive growth. The […]
For the 2017–2019 strategy period, YIT Corporation wanted a more inspirational and transformative strategy — addressing both the renewal of current businesses and innovation of new business to meet the challenges of the new reality. To achieve this goal, YIT wanted to hire a partner who has high-level strategic competencies and can challenge current ways […]
The future is now — megatrends are shaping businesses in unprecedented ways. Intense competition in this new reality requires new and brave thinking.