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Marketing Clinic

For Erika, every project is a complex puzzle she gets to solve

In the beginning of her studies at the Helsinki University of Technology, Erika Kavén thought she would become a biomechanical engineer designing for example robotic arms. Now, she works as a Management Consultant at Marketing Clinic, helping clients to identify their unique assets and use them to build differentiated brand strategies. Read on, as Erika […]

img: Mika Rytkönen

Innovating growth through human insight and design — 5 key benefits

Design thinking provides plenty of benefits when applied in the creation and implementation of growth strategies. Fast iteration, early customer interactions, agile execution, a learning-by-doing approach, and prototyping ensure that a strategy is truly customer-centric. Design thinking is a mindset focused on finding solutions to end users’ true needs and problems. Moreover, this strategy speeds […]