Expertise areas and services

We are result and fact focused strategy and marketing professionals that enjoy challenging the status quo to make growth happen. We help create businesses that have a positive impact on people’s everyday life.

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Transformational growth strategies

Reinvent your growth logic. We believe that accelerated growth is achieved with transformational strategies that renovate the core business and innovate new business by zooming out from the profit pool to a broader ecosystem.

Services

Transformational strategy Growth strategy Market strategy Product and service portfolio strategy Capitalizing on commercial assets in M&As Trends and future landscapes

Case

Supported by our co-operation and recommendations, our Client, a major FMCG brand owner, was able to increase its overall market share by 8% and improve profitability.

Differentiating brand strategies

Brands are business assets. We believe meaningful differentiation starts with strong customer insights and customer-orientation and takes more than only communication. We help our customers to systematically build more value in their brand assets by ensuring meaningful differentiation and consistent execution.

Services

Brand portfolio hierarchy and strategy Brand positioning and promise Business driven marketing strategy Marketing communication concepts Innovate co-created product concepts Marketing governance models Brand books and guidelines Business and marketing KPIs and tracking Category and customer insights

Case

We helped a major FMCG brand owner achieve a business turnaround after 8 months with top 10 brands achieving +10% growth and new products share of sales exceeding 10% after nine months.

Experience design and commercialization

The speed from idea to value is crucial. We believe that competitive edge originates from a combination of a strong commercial mind-set, relentless customer focus and agility. We help our customers by creating profitable service and retail concepts, viable go-to-market strategies, customer experiences that increase loyalty and by designing futureproof commercial organizations, able to deliver the value.

Services

Customer strategy and care models Customer experience as competitive edge Service concept creation and commercialization Retail strategy and concepts Go-to-market strategy and plan Category management Futureproof commercial organisation Human insights for customer experience and concept design

Case

We helped our Client, a global heavy industry player, drive up customer retention and customer management efficiency through better understanding of their customers’ journey and their performance in customer experience management.

How can we help you?

Our Expertise Area Directors and Country Managing Directors are happy to tell you more

Elisabeth Rage Taranger

Elisabeth Rage Taranger

Partner & Managing Director, Marketing Clinic Norway

+47 920 895 69

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Katarina Jerndahl

Katarina Jerndahl

Managing Director, Marketing Clinic Sweden

+46 76 775 2201

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Morten Funch

Morten Funch

Managing Director, Marketing Clinic Denmark

+45 22 108 190

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Anna Sirkiä

Anna Sirkiä

Director, Experience Design and Commercialization

+358 40 700 7230

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Fredrik Gotthardt

Fredrik Gotthardt

Director, Differentiating brand strategies

+358 40 518 1141

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mikarytkonen

Mika Rytkönen

Managing Director, Marketing Clinic Finland

+358 40 584 8372

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@Rytkomi

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Our team

Passionate about bridging winning strategies with successful execution, ambitious and innovative thinkers, our people make it their number one priority to exceed your expectations. With a down-to-earth attitude, believing work should be fun for both of us, we do whatever we can to make a long-term partnership with us worth your trust.

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Cases & news

Marketing Clinic

For Erika, every project is a complex puzzle she gets to solve

In the beginning of her studies at the Helsinki University of Technology, Erika Kavén thought she would become a biomechanical engineer designing for example robotic arms. Now, she works as a Management Consultant at Marketing Clinic, helping clients to identify their unique assets and use them to build differentiated brand strategies. Read on, as Erika […]

img: Mika Rytkönen

Innovating growth through human insight and design — 5 key benefits

Design thinking provides plenty of benefits when applied in the creation and implementation of growth strategies. Fast iteration, early customer interactions, agile execution, a learning-by-doing approach, and prototyping ensure that a strategy is truly customer-centric. Design thinking is a mindset focused on finding solutions to end users’ true needs and problems. Moreover, this strategy speeds […]