Marketing Clinic is entering a new phase in its Nordic growth path by joining forces with Movement Consulting — a renowned consultancy in the Swedish market, focused on fast-moving consumer goods and retail industries. This further broadens and complements Marketing Clinic’s and Movement Consulting’s combined service offering especially in Retail, Shopper insight and Category management. The Movement Consulting team will continue in the company under the Marketing Clinic brand.
Over the past 17 years, Movement Consulting has developed a strong footprint in Sweden working with prominent grocery retail suppliers and retailers, providing insight, developing categories, creating concepts and defining strategies and implementation plans for increased sales and profitability. Movement has co-operated with strong Nordic brands including Orkla Foods, Arla, Altia, SCA and Findus in the FMCG sector as well as Preem, Stadium, Axfood and Systembolaget in the retail sector.
“Many retailers are facing extremely intense global competition – in brick-and-mortar and eCommerce. We want to help Nordic retailers prosper in global competition. Growth in the new reality requires a very solid strategic foundation combined with a strong linkage between strategy and execution. Sweden has a long tradition of world-class retail and FMCG knowhow. For retailers and consumer goods companies alike, category management capabilities are as important strategic assets for e-commerce as they are for brick-and-mortar. With Movement Consulting joining us, we advance our mission to help our clients to grow, and we enter the next phase of our Nordic expansion”, Marketing Clinic Partners CEO Catharina Stackelberg explains.
“We are extremely excited to partner with Marketing Clinic. This will let us offer our existing and potential customers support in strategy and implementation that is anchored in both consumer and shopper insights to build strong brands and grow their businesses”, comments Johan Kaij, CEO and Retail Strategist at Movement Consulting.
“Me and the whole Movement Consulting team are looking forward to continue serving our current and future customers now as part of the Marketing Clinic family. This is a new and inspiring chapter for all of us”, says Egil Bråthe, Founder and Chairman of the Board at Movement Consulting.
The next phase of Marketing Clinic’s Nordic expansion
The business of Movement Consulting will be merged into Marketing Clinic Sweden and operate as one entity. As part of this expansion, Senior Marketing
Advisor Katarina Jerndahl is assuming the role of Managing Director of Marketing Clinic Sweden.
“Marketing Clinic and Movement Consulting joining forces provides real synergies that will enable us to offer an unbeatable range of services going forward. We’re excited to serve our joint customer base with the broad range of services, as well as exporting our Swedish retail and category management expertise to other Nordic markets.”, Jerndahl says.
“Us joining forces opens great business opportunities not only for the Swedish market but
also for Finland and the rest of the Nordics. In many ways, this partnership is ideal. Movement Consulting strongly bases their guidance on data and insight, just as Marketing Clinic does. We also share a strong cultural fit, values and ways of working”, Catharina Stackelberg concludes.
The acquisition represents a continuation of Marketing Clinic Partners’ growing footprint in the Nordics, following the 2014 Swedish expansion of digital marketing agency P+SBD, part of Marketing Clinic Partners.