Marketing Clinic acquires Kopla!

Marketing Clinic acquires Kopla

Marketing Clinic continues on its strong growth path with the acquisition of Finnish strategic customer insight agency Kopla. The core competencies of Kopla lie in the new era of customer understanding, which is based on a strong human-centred approach and meaningful collaboration with clients and consumers. Kopla offers services in research and consultancy as well as concept and service design. With this acquisition, Marketing Clinic strengthens its service portfolio once again. Kopla enriches the customer offerings of Marketing Clinic for creating new growth strategies, developing differentiated brands and engaging customer experiences as well as building and commercialising business concepts.

Since its founding in 2011, Kopla has empowered its clients by combining profound trend and customer understanding with creativity and approaches based on each individual business. Kopla has developed customer insights, concepts, and tools for customer-oriented business for leading Finnish brands including Paulig, Aurinkomatkat, OP, Ruukki and Kekkilä. Kopla is a valued partner — it was selected as the 2016 Best Customer Insight Agency by its clients in the Agency of the Year awards (article in Finnish):

”Business today requires companies to be brave and think outside the box. Megatrends are shaping individual businesses and whole industries faster than ever. As the business environment continues to transform, traditional strategies will not work anymore. Strategic agility is the only road to success. Kopla enhances Marketing Clinic’s offerings, specifically in human-centric customer understanding, trend interpretation, and concept design expertise”, explains Marketing Clinic Partners CEO Catharina Stackelberg.

Marketing Clinic Partners CEO Catharina Stackelberg, Managing Director of Marketing Clinic Finland Mika Rytkönen and Kopla CEO Kati Nurminen

Kopla’s capabilities will bring clients of Marketing Clinic Partners new depth and agility. Overall, Kopla’s development methods and tools broaden the organisation’s range of offerings.

”We are very excited to join the Marketing Clinic Partners family. The greatest impacts of digitalisation can already be seen in continuously changing customer behaviours. Our strength is in a new kind of customer insight that stems from our strong human orientation and co-operation with our clients. Our expertise combined with Marketing Clinic’s strength in strategy and marketing communications enables us to offer even better and broader services to our clients”, says Kopla CEO Kati Nurminen.

Marketing Clinic continues its strong growth in Finland and the Nordic countries

The acquisition represents a continuation of Marketing Clinic Partners’ expansion in Finland and the Nordic countries. This deal follows the February 2017 acquisition of Movement Consulting, the Swedish management consultancy with a strong focus on fast-moving consumer goods and retail industries.

Our customers are always seeking growth opportunities and new business innovations. Trend interpretation, deep customer understanding, agile uses of technology and bold service concepts are the key drivers of modern business goals and growth. Kopla’s know-how and tools enhance our expertise in these areas”, says Mika Rytkönen, Managing Director of Marketing Clinic Finland.

While Kopla will join Marketing Clinic Partners, its management and brand identity will remain. Kati Nurminen will continue to serve as Kopla CEO.


Additional information:

Catharina Stackelberg

Marketing Clinic Group, CEO

+358 400 218 224


Mika Rytkönen
Marketing Clinic Finland, Managing Director
+358 40 584 8372

Kati Nurminen
Kopla, CEO
+358 40 540 3663


Marketing Clinic Partners — Reinventing Growth

Marketing Clinic Partners is a group of specialised firms bound by the will to relentlessly challenge our customers to utilise strong brands, innovative business models and marketing as a competitive advantage in the digitalised world. Marketing Clinic Partners consist of Marketing Clinic, social media and digital communications agency Okimo Clinic and the progressive digital marketing agency P+SBD.


Kopla Helsinki is where topnotch research meets business understanding and creativity. We bring human insights to business development, creating success stories with our clients. Our services include research, consultancy as well as concept and service design. Our mission is less waste, more meaning through human insights.

Marketing Clinic

Marketing Clinic


Marketing Clinic is the leading Nordic consultancy accelerating commercial success. We help people and businesses focus on the right things at the right time, enabling them to leave a meaningful mark on many levels. By engaging our customers’ top management in reinventing growth we create strong strategies that get implemented. Our group companies Okimo Clinic and P+SBD drive our clients’ digital transformation within marketing, sales and communication.

Send e-mail