Cases & news

The keys to winning in M&A integrations

M&As provide plenty of opportunities for growth. Companies that successfully create long-term value pay special attention to leveraging commercial assets throughout the whole M&A process, from the initial scan to the post-deal integration.

Marketing Clinic

Crafting a consumer-oriented growth strategy for Fazer Bakeries in Finland

In Finland, Fazer Bakeries create a full line of bakery products for both everyday moments and special occasions. Despite being a market leader, the company saw declining consumption and market share. Its focus had been in increasing efficiency and ensuring sufficient production volumes. A turnaround was critical for returning the business to productive growth. The […]