Fazer and Marketing Clinic have a long history of co-operation. Fazer was Marketing Clinic’s very first customer, and the co-operation has continued ever since. As a part of the redefinition and creation of Fazer’s strategy, work was done together with the Marketing Clinic team in order to describe Fazer’s journey. A transformational strategy was crafted […]
Cases & news
M&As provide plenty of opportunities for growth. Companies that successfully create long-term value pay special attention to leveraging commercial assets throughout the whole M&A process, from the initial scan to the post-deal integration.
In Finland, Fazer Bakeries create a full line of bakery products for both everyday moments and special occasions. Despite being a market leader, the company saw declining consumption and market share. Its focus had been in increasing efficiency and ensuring sufficient production volumes. A turnaround was critical for returning the business to productive growth. The […]
This morning, in Marketing Clinic´s strategy forum, we had the opportunity to reflect on how to create growth in the new reality with CEOs and strategy directors from leading companies.