In Finland, Fazer Bakeries create a full line of bakery products for both everyday moments and special occasions. Despite being a market leader, the company saw declining consumption and market share. Its focus had been in increasing efficiency and ensuring sufficient production volumes. A turnaround was critical for returning the business to productive growth. The […]
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We helped a global durables manufacturer to better understand its customer segments and their buying processes, resulting in a new three-year marketing strategy.