We at Marketing Clinic believe that the strongest brands of today are working with a true purpose — a meaning beyond fulfilling the immediate needs of their customers. In a way, a brand’s purpose combines the mission and the value proposition of the brand. It expresses where the brand aspires to go, what it aspires […]
Cases & news
A recently published longitudinal study found out that future-prepared firms outperform the average by a 200% higher growth. Companies with mature foresight practices are also clearly more profitable. But what is future-preparedness, and how can it be strengthened?
We had the privilege to conduct vivid discussions around the topic “Competing for the future and making growth happen” with CEOs from leading companies in our yearly Management Forum in January. The key take-out from these discussions was, that focus and people & culture are key for successful growth strategy execution.
Fazer and Marketing Clinic have a long history of co-operation. Fazer was Marketing Clinic’s very first customer, and the co-operation has continued ever since. As a part of the redefinition and creation of Fazer’s strategy, work was done together with the Marketing Clinic team in order to describe Fazer’s journey. A transformational strategy was crafted […]