Navis is the number one provider of terminal operating systems globally. While the company name is synonymous with terminal operating systems, Navis has broader ambitions for growth to help its customers improve their productivity. As a part of this growth strategy, Navis has partnered with Marketing Clinic to clarify its vision and reposition its brand […]
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We helped a Nordic information technology company differentiate themselves and form a basis for customer preference and competitive edge, building on a unified identity that endorses defined purpose and new strategy.
We helped a major FMCG brand owner achieve a business turnaround after 8 months with top 10 brands achieving +10% growth and new products share of sales exceeding 10% after 9 nine months. Results were thanks to a new portfolio strategy that increased focus throughout the organization on strategic brands. Key in the the success […]
In today’s digitalised world brands mean more to customers than ever before. As products and processes become more and more commoditized, the fundament of your brand portfolio needs to be in sound shape—both offline and online. Here are the 5 most crucial steps towards a smart brand portfolio.