The Journey is the Product

This blog will discuss customer journey optimization, and its importance in an increasingly complex consumer engagement environment. At Marketing Clinic, we say that The Journey is the Product, and if you optimize the journey, you will enjoy better results. This optimization can only happen if the path each customer takes, no matter how different, is […]

img: Mika Rytkönen

CMOs shift their focus towards customer journey innovation and digitalization

The burning question is “How do you get started immediately?” On Thursday the 15th of January, 20 leading Finnish CMOs gathered to discuss ways to best use digitalization and customer journey innovation to capture business growth opportunities. The guest speaker was Ari Aarnihuhta, Vice President of Customer Relations at Veikkaus Oy. The discussion concluded on […]