Metso — improving the spare parts business with a compelling end-to-end customer journey

Metso wanted to improve the spare parts business with its customers by enhancing the customer experience over the customer journey. With an aim to provide the best service for its customers, Metso partnered with Marketing Clinic to understand customer expectations and Metso’s current performance as well as to gain a fuller understanding of the customer […]

Marketing Clinic

The Journey is the Product

This blog will discuss customer journey optimization, and its importance in an increasingly complex consumer engagement environment. At Marketing Clinic, we say that The Journey is the Product, and if you optimize the journey, you will enjoy better results. This optimization can only happen if the path each customer takes, no matter how different, is […]

img: Mika Rytkönen

CMOs shift their focus towards customer journey innovation and digitalization

The burning question is “How do you get started immediately?” On Thursday the 15th of January, 20 leading Finnish CMOs gathered to discuss ways to best use digitalization and customer journey innovation to capture business growth opportunities. The guest speaker was Ari Aarnihuhta, Vice President of Customer Relations at Veikkaus Oy. The discussion concluded on […]