Design thinking provides plenty of benefits when applied in the creation and implementation of growth strategies. Fast iteration, early customer interactions, agile execution, a learning-by-doing approach, and prototyping ensure that a strategy is truly customer-centric. Design thinking is a mindset focused on finding solutions to end users’ true needs and problems. Moreover, this strategy speeds […]
Cases & news
M&As provide plenty of opportunities for growth. Companies that successfully create long-term value pay special attention to leveraging commercial assets throughout the whole M&A process, from the initial scan to the post-deal integration.
In the spring of 2016, Mehiläinen, a major social and healthcare services provider in Finland, was losing market share. Its customer marketing lacked an integral connection to its business activities, priorities and focus areas. Realizing the need to take action immediately, Mehiläinen sat down with Marketing Clinic to create a business driven marketing strategy — […]
A leading global manufacturing company took its solution selling and customer management to another level by driving cultural change and developing its processes and tools.