Cases & news

The keys to winning in M&A integrations

M&As provide plenty of opportunities for growth. Companies that successfully create long-term value pay special attention to leveraging commercial assets throughout the whole M&A process, from the initial scan to the post-deal integration.

Marketing Clinic

Mehiläinen — creating a winning customer marketing strategy

In the spring of 2016, Mehiläinen, a major social and healthcare services provider in Finland, was losing market share. Its customer marketing lacked an integral connection to its business activities, priorities and focus areas. Realizing the need to take action immediately, Mehiläinen sat down with Marketing Clinic to create a business driven marketing strategy — […]