Cases & news

Crafting a consumer-oriented growth strategy for Fazer Bakeries in Finland

In Finland, Fazer Bakeries create a full line of bakery products for both everyday moments and special occasions. Despite being a market leader, the company saw declining consumption and market share. Its focus had been in increasing efficiency and ensuring sufficient production volumes. A turnaround was critical for returning the business to productive growth. The […]

Marketing Clinic

YIT Corporation — creating a growth strategy with an inspiring transformational purpose

For the 2017–2019 strategy period, YIT Corporation wanted a more inspirational and transformative strategy — addressing both the renewal of current businesses and innovation of new business to meet the challenges of the new reality. To achieve this goal, YIT wanted to hire a partner who has high-level strategic competencies and can challenge current ways […]