In Finland, Fazer Bakeries create a full line of bakery products for both everyday moments and special occasions. Despite being a market leader, the company saw declining consumption and market share. Its focus had been in increasing efficiency and ensuring sufficient production volumes. A turnaround was critical for returning the business to productive growth. The […]
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We helped a major FMCG brand owner achieve a business turnaround after 8 months with top 10 brands achieving +10% growth and new products share of sales exceeding 10% after 9 nine months. Results were thanks to a new portfolio strategy that increased focus throughout the organization on strategic brands. Key in the the success […]
In today’s digitalised world brands mean more to customers than ever before. As products and processes become more and more commoditized, the fundament of your brand portfolio needs to be in sound shape—both offline and online. Here are the 5 most crucial steps towards a smart brand portfolio.
Is marketing on the agenda of top management? Marketing Clinic is striving to ensure it is. Our CEO Roundtable breakfast meetings bring together CEOs from leading Finnish B2B and B2C companies four times a year to discuss how marketing matters to executives, leading multi-billion euro companies and brands. In our latest roundtable meeting, CEO Matti […]