Cases & news

FMCG brand house’s portfolio strategy development and implementation

We helped a major FMCG brand owner achieve a business turnaround after 8 months with top 10 brands achieving +10% growth and new products share of sales exceeding 10% after 9 nine months. Results were thanks to a new portfolio strategy that increased focus throughout the organization on strategic brands. Key in the the success […]

Pitfalls of brand portfolio renovation – experiences from leading CEOs

Is marketing on the agenda of top management? Marketing Clinic is striving to ensure it is. Our CEO Roundtable breakfast meetings bring together CEOs from leading Finnish B2B and B2C companies four times a year to discuss how marketing matters to executives, leading multi-billion euro companies and brands. In our latest roundtable meeting, CEO Matti […]