Design thinking provides plenty of benefits when applied in the creation and implementation of growth strategies. Fast iteration, early customer interactions, agile execution, a learning-by-doing approach, and prototyping ensure that a strategy is truly customer-centric. Design thinking is a mindset focused on finding solutions to end users’ true needs and problems. Moreover, this strategy speeds […]
Cases & news
Metso wanted to improve the spare parts business with its customers by enhancing the customer experience over the customer journey. With an aim to provide the best service for its customers, Metso partnered with Marketing Clinic to understand customer expectations and Metso’s current performance as well as to gain a fuller understanding of the customer […]
This blog will discuss customer journey optimization, and its importance in an increasingly complex consumer engagement environment. At Marketing Clinic, we say that The Journey is the Product, and if you optimize the journey, you will enjoy better results. This optimization can only happen if the path each customer takes, no matter how different, is […]
A leading global manufacturing company took its solution selling and customer management to another level by driving cultural change and developing its processes and tools.